The Creative Process & You (Tips & Must Knows)

Wednesday, November 5, 2014

Gr. 12E Intro to Typography



Today we were introduced to TYPOGRAPHY. Understanding and applying typographic knowledge is important in any design project that aims to convey messages that involve words. Our handout identifies some important concepts:

  • What IS Typography?
  • The two main categories of Serif and Sans-serif typefaces, (and the way they came to be)
  • The visual indicators of modern and contemporary type styles versus traditional styles
  • Leading (meaning the space between lines) and how it came to be termed "leading"
  • Kerning (meaning the careful arrangement of letters and negative space between letters)
  • Em-widths and X-heights
  • Ascenders and descenders, graphemes and typographic ligatures
  • How to use guidelines
  • The world's most common typestyles (and WHY they are most common)
  • The importance of choosing legible typestyles
  • The use of serifs in body copy, and why serifs are the preferred kind of type for this application
  • The substrates used in historical and contemporary settings.

Be sure that you are able to demonstrate understanding of these concepts so that you can apply the information to future projects, in art--and beyond! To illustrate your knowledge, you can complete the following three items:

  1. text rendering exercise, 
  2. illustrate 5 examples of expressive text from magazine ads, and 
  3. render your name on your portfolio cover!


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